What Would You Do To End Ebola?

 What Would You Do To End Ebola?

“Doctor Phuoc Le will travel to West Africa next week to join the fight against Ebola- a trip that involves a great deal of sacrifice,” NBC’s Joe Fryer said.

After just reading the first sentence of NBC News’s Article regarding Ebola, I am intrigued to continue reading and engaging myself deeper into the article in order to learn something and report back to others.

Many would not put their safety at risk when the resulting consequence is not hopeful. Le knows that his selfless act requires bravery, courage and strength because once he takes on this mission there is no turning back.

NPR’s Scott Simon says that a story must have a point, so that the audience can take something away from it. After reading this article I learned that Doctor Phuoc Le is putting others before himself.

Just because he is going to rural Liberia, that does not mean he’s not nervous or fearless. Le told NBC News that although he is well equipped to go, that does not mean he is not scared.

The University of California San Francisco is encouraging its health care workers to go to West Africa. Their focus is to get enough people there to stop transmission of this terrible and deadly disease.

Simon also says that a story needs to give its audience something they can repeat to others. Immediately after I came across this article I called my dad and told him what I learned. He then repeated it to my mom and three brothers, who in turn repeated it to others.

Le is putting his life aside in order to save others. He will be quarantined for three weeks, which means he will be unable to see, or even hug, his two-year-old daughter for a while.

Le admits that this will not be easy, but it’s a small price he has to pay for the greater good of others in the world.

I thought that NBC broke this story down and it was reported in short, breathable sections. The story starts with a bold statement that leaves the audience wanting more, and finishes with a strong personal connection with Le and his daughter, which ends with the audience feeling emotional.

I think a story should follow all of Simon’s rules but to me emotions play a big part in the impact a story has on its audience.



Fotoshop by Adobe- The New Revolution of Beauty?

Photoshop is a program that allows you to alter any image that you wish. You can alter an image by changing the color, modifying the size or scale, or placing one image within another image. It allows you to edit an image so the resulting product is what you desire.

Photoshopping images of models and celebrities is something that we see in every picture or on every cover of any magazine.

Women still feel the need to look the exact same way as the women we see in movies, magazines or various advertisements. The only thing is that in our digital and technologically savvy world, those women are not real. Despite knowing this, women still strive to achieve what we see as “perfect”.

Jessie Rosten made a video on YouTube promoting a beauty product called “Fotoshop by Adobé”. The video is a parody that takes the tools used in Photoshop and applies it to beauty products for women to use.

“This commercial isn’t real, and neither are society’s standards of beauty,” Rosten says.

I honestly think that this short commercial video has powerful and lasting effects for women. We need to understand that no human can look as perfect as they do on the cover of a magazine without various editing techniques.

Photoshop allows you to adjust waist size, remove pimples, and darken or lighten ones skin. Our world is becoming more and more digitalized each day, which only makes it easier and easier to change the way someone actually looks.

No one can look perfect without being edited to perfection despite who you are.


Ebola Is Back And Ready To Attack

Ebola is a viral disease, with its first known case appearing in 1976 in Nzara, Sudan and Democratic Republic of Congo. It takes its name from the Ebola River near the Congolese village. Ebola has killed more than 3,400 people in West Africa. Once infected with this life-threatening disease, the virus will attack your internal organs. Some symptoms include a fever, intense weakness, muscle pain, headache and a sore throat. This will soon turn into vomiting, diarrhea, rashes, impaired kidney and liver function, and can even lead to internal and external bleeding.

Ebola is spread via animals, such as monkeys, primates, forest antelope and porcupines, which have spread the disease in Africa. Human-to-human infection happens when contact is made with mucous membranes or the bodily fluids of carriers. Because this disease is extremely contagious, areas that have come in contact with such fluids have also become infected.

This terrible, and deadly, disease is not one found in the United States, until recently. Dr. Kent Brantly is an American doctor who contracted the Ebola virus while working in Liberia. Brantley went to Liberia with his wife and their two children last year to do a two-year fellowship. Initially he was there to practice medicine in general, but when the Ebola outbreak began he took on the role of medical director in Monrovia, the capital of Liberia. It is believed that Brantley contracted the virus from another health care worker at the hospital. On August 2, 2014, Brantley was flown to Dobbins Air Reserve Base in Georgia and was immediately taken by ambulance to the Emory University Hospital in Atlanta.

Brantley was the first human to be treated with Zap, which was developed by the biotech firm Map Biopharmaceutical Inc.

On August 21, 2014 Brantly was released from Emory virus free!

NBC News’s Matt Lauer sits down for an exclusive interview with Brantly on September 2, 2104, not eve two weeks after he was released. It was recently released that one of Brantly’s fellow doctors has also contracted the virus at the same hospital in Liberia. July 23rd is when Brantly first started feeling off and confused. He knew that something was wrong, but Brantly was thankful that his wife Amber and two children went back home three days earlier. He was well aware that it was very possible he would not make it through the night. He felt like he was about to die, and he did not know how long he could continue breathing that way. Brantly wants his story to be told and heard so people do not ignore what many are facing now in Liberia.

Not only did this interview provide viewers with new and important insight regarding a patient surviving Ebola, but it also followed “The Art of the Interview” written by Eric Nalder, two-time Pulitzer Prize-winning investigative reporter. Lauer show that he did research prior to the start of his interview, planned out exactly what he wanted to cover and organized it in a way that made sense. His opener was a straightforward introduction of Dr. Kent Brantly along with some background that was needed in order for viewers to be able to follow along. He was able to get Brantly to take about anything, and found common ground allowing for no awkward pauses or moments of silence.

Because Lauer used proper interviewing skills, the interview was able to flow smoothly allowing viewers to become informed and updated on Brantly’s condition and story.




Budweiser Buddies

Last February, Budweiser presented what is said to be the most successful commercial at the Superbowl. “Puppy Love” portrayed the friendship of a puppy with a heard of horses. The puppy’s owner didn’t want her dog to be at the barn so would always come and take him away.

In the end, the horses follow the car as the puppy is taken away, and won’t move until the puppy is able to stay. This shows a strong bond between two different animals, and the love they have for each other.

This advertisement for Budweiser beer aims for emotional resonance, rather than just getting a laugh out of the audience.

In chapter seven of “Aim For the Heart”, Al Tompkins writes that images have a great power over viewers. Watching television is a passive exercise.

The image of the puppy automatically forms a strong connection with the audience, and allows them to have something to become emotionally attached to, because who doesn’t love watching a cute puppy?

Budweiser is branding their product, but in a different way than we are used to seeing. They are showing a story about friendship, implying that if you drink this specific beer you can do so with your friends.

This week, Budweiser released a new, and even more emotional Ad, called “Friends Are Waiting”. This video advertisement shows a strong connection between an owner and his dog. He leaves for the night, and does not return home until the following day.

You see the dog waiting anxiously by the door for him to return. At one point the dog gives up all hope. The door flies open and the owner runs to his best friend, his dog.

This Ad shows the strong influences that drinking while driving has on not only yourself, but also everyone who is waiting for you. Your friends are counting on you to get home safely, so if you can’t do it for yourself, do it for someone else.

Budweiser did a good job connecting these two videos together by using a dog as the object. It was a smart choice because even almost a year later, viewers cannot stop talking about how effective the previous Budweiser Ad was.

People see images before they hear words, so the dog’s emotions throughout the video are what the viewers are absorbing rather than the background music.


Conde Nast Sued By Two Interns

Conde Nast is a mass media company that was founded in 1909. This magnificent company has a viewing audience of 164 million across 20 different print and media brands, including Vogue, Vanity Fair, and The New Yorker. All of Conde Nast’s magazines have a wide range of focus, such as travel, food, and of course, my favorite, fashion.

Because Conde Nast is such a well-known company of such elite magazines, it is a dream for many to want to work there. Working for Vogue magazine is my dream job, so last December, once I was old enough to apply to be part of their internship program, I was shocked to find out that as of 2014, Conde Nast will no longer be taking interns.

Conde Nast was sued by two of their past interns because they feel as if they were paid below minimum wage and not treated fairly. The results from the law suit no longer permit Conde Nast to run an internship program, causing a huge change in the industry.

It saddens me to hear this news because it will only make it that much harder for me to achieve my dream job and one day become the creative director of Vogue magazine. I am not saying that Conde Nast’s past interns deserved to be treated in a harsh manner, but I’m also not saying that eliminating the intern program was the right step. I hope that sometime in the near future I can intern at Conde Nast, because if I am unable to start at the bottom how can I make it to the top?